Instagram Seller Account

Instagram Seller Account

How to Sell on Instagram (2021) (9 Easy Steps + Tips) – Sellfy …

Instagram: the promised land of thousands of likes and influencer stardom. Selling through Instagram is common among modern entrepreneurs.
Considering the data, it isn’t surprising why the choice falls on this platform:
With 1 billion monthly active users, Instagram is the 6th most popular social networking platform in the world.
According to Statista, more than 200 million Instagrammers visit at least one Business Profile daily. 60% of them do it to discover new products and 90% of accounts follow a business on Instagram.
It has clearly become a major player in the e-commerce field. Sell on Instagram and the world becomes your oyster!
So if you’ve wanted to jump in on the Instagram trend for a while, wait no further. Read on to find out how to start selling in 9 easy steps.
1. Pick a product or niche that sells
Instagram is a social media platform with a heavy focus on all things visual. According to Instagram, people come to the platform to be inspired and to find things they care about. So it’ll be easier to sell products that have a strong visual appeal or aesthetic.
Here are some trending digital product ideas:
LUTs
Presets
Graphic design
Typefaces
Fonts
Trending physical product ideas:
Apparel (t-shirts, sweatshirts, hats)
Accessories and DYI (stickers, phone cases, jewelry)
Beauty products (makeup)
Home goods and decor (wall art, mugs)
Outdoor and sporting goods (joggers, hoodies, bags, leggings)
Other Instagram business ideas:
Services and coaching
Online courses and workshops
Instagram influencer (beauty, food, health and fitness, travel, art, photography)
Already have a product or niche? Great! Don’t worry if it doesn’t fall into one of the ideas mentioned above. If you have a strong passion for what you’re selling, you’ll be fine.
If you’ve yet to find a niche, feel free to have a look at our article on the top 11 highly profitable Instagram niches for 2021.
The narrower your niche, the easier it’ll be for you to build your audience and sell your product. So, instead of thinking “Toys, ” think “Plush toys for Cornish Rex cats”. But, the most important thing is to keep creating engaging content and a compelling story to make the followers buy your product.
2. Set up an Instagram Business Account
A business profile on Instagram is like an interactive business card. It provides a better marketing experience for you as the business owner. It also helps customers connect to your business.
Compared to the personal Instagram profile, it offers a bunch of free business features, such as:
Adding valuable information to your profile (business address, website, contact information, phone number, etc. )
Instagram Insights to learn more about followers and well-performing posts
Post promotions to drive business objectives
So, if you already have an Instagram profile, here’s how to quickly switch to an Instagram Business Account:
Go to your Instagram profile and tap the three horizontal lines in the upper right corner.
Then, tap Settings and Account.
Tap Switch to Professional Account and then Business.
Once you’ve switched, you’ll be able to add details to your profile (like contact information and business category).
Simply tap Done after you’ve added your details.
Optionally, you can also choose whether you want to display or hide your contact information and business category:
Tap Edit Profile and go to Profile Display under Public Business Information.
Choose whether you want to display or hide your contact info and category.
Tap Done.
Don’t have a business page yet? No worries—we’ve got you covered with our article on how to create a Facebook Page and your very first ad campaign.
If you also have a Facebook Page associated with your business, you can connect it to your Instagram Business Account:
Tap Edit Profile.
Tap Page under Public Business Information.
Select a Facebook Page to connect to your Instagram account (or create a new one if you don’t have a page). Keep in mind that only one page can be connected to your business account.
If you’re still unsure about switching, here are some of the benefits of having an Instagram Business Account:
Not only will you be able to access business features, but you’ll also be able to understand who’s engaging with your business.
You’ll be able to connect two of the most popular platforms—Instagram and Facebook—if you already have a Facebook Page connected to your business. This means that it’ll be easier to use all of the available features across the Facebook family of apps.
It increases your social media presence so you can truly become recognized as a business.
It gives people more information about your business: your products, services, etc.
Apart from adding details such as business category or contact information, you can also add location and store hours.
You’ll be able to get real-time metrics on how your content performs.
3. Create engaging Instagram content
With nearly 1 billion people in the world scrolling through endless heaps of Instagram content, how do you make them notice your product?
The key to getting noticed is consistency and high-quality content.
Quality content builds your brand’s identity and professional image. The more your content stands out on a consistent basis, the higher the chances of building a loyal customer base that brings in sales.
For some inspiration, take a look at how creatively Gamvae announced her Sellfy store launch to her Instagram followers:
Here’s how to increase engagement on Instagram:
Choose a distinct theme or aesthetic. This can range from having a color theme (using lightroom presets or filters) to a specific font or brand voice in your content. There are many photo editing apps that can help you with this. Even Instagram has stated that users should decide on a cohesive look for their accounts.
Create quality photos and videos. Avoid grainy images or shaky videos. Your content and profile picture should be visually appealing to reflect your brand’s main message. Consider showing more action (e. g. someone using your product). Gifs or videos will make your profile appear more dynamic.
Enhance your content with creative tools. Use IG apps like Layout, Boomerang or Hyperlapse. You can also use the carousel feature to add multiple photos or videos in one ad without having to make separate posts. If you browse the App Store, you’ll be able to find more apps for enhancing your content.
Come up with tutorials, quizzes, and Q&A polls. Gamify your content with something fun and creative. For instance, you can post this-or-that templates in your Instagram Stories and ask people to tag you when they use your templates—this is a great way to increase engagement.
Write captivating captions and stay in touch with your followers. Answer their questions, respond to comments, and address complaints. You’ll build a strong relationship when you interact with followers—customers are more likely to come back for repeat purchases.
4. Utilize the URL in the Instagram profile bio
One of Sellfy’s top sellers, Christian Maté Grab, utilizes the URL in his Instagram bio.
There’s only one spot where you can add a clickable external link⁠—the URL section in your Instagram profile bio.
Whenever a new customer finds you on Instagram, they’re likely to go to your bio page and see your link. So having it up there at all times will encourage traffic to your online store.
For tips on how to set up a store, follow Sellfy’s guide and you’re good to go.
Here’s how to add and utilize the URL in your Instagram profile bio:
Edit the URL link in your profile. This can be the website of your Sellfy shop, your online course, a link to your products—anything. Shorten the link if it’s too long with Bitly or Google URL shortener.
Refer your followers to the link. You might have heard the phrase “link in bio”, right? Well, better start using it in the captions of your posts. This will motivate people to take action and actually visit your page.
Change the link accordingly. Whenever you have a new post with a product you’d like to promote, make sure the website in the bio corresponds to it. Followers won’t always search for the correct link manually, so it’s a good idea to make sure you always update it.
Did you know that you can also share multiple links in posts? With, you can get more traffic from Instagram to your website or Sellfy store.
It takes less than two-tenths of a second for an online visitor to form an impression of your account. So, this little piece of text requires some thought.
Here’s how to maximize your Instagram bio:
Include a link to your website
Use emojis to space out the text
Describe your skills or role as a business owner
Include a call-to-action (e. “Shop now“ or “Follow the link to get … ”)
5. Get the most out of Instagram Stories & Reels
You can also apply filters to your Instagram Stories without leaving the app!
With 500 million daily users worldwide, Instagram Stories is a great feature to help you grow your business and stay engaged with your followers on a more frequent basis.
Here’s what you can do with Instagram Stories:
Capture the products in action
Promote special offers
Showcase new products
Go behind the scenes to show how the products are made
Since 2017, business profile owners with 10, 000+ followers or a verified account can add links to their Instagram Stories. In the Stories feed, it will look like your regular Instagram Story, but with a “Swipe Up” feature at the bottom.
Adding links to your Instagram Stories is a huge trend that has increased traffic for many marketers and businesses.
Since Instagram is a mobile app, you need to make sure that your store is 100% mobile-friendly. There are many e-commerce platforms out there, but not every single one of them is optimized for selling on Instagram Stories. However, the good news is that Sellfy is.
Here’s how to add links to Instagram Stories:
Take a photo or video in the Instagram Stories window, or use a picture from your camera roll.
Click on the chain icon to add a link to your Story (it’s located on the upper right corner of the screen).
Enter the destination URL and tap the checkmark when you’re done.
Once you’ve published your Stories with links, don’t forget to:
Inform your customers. Let the followers know exactly what you’re linking to. Is it your latest product available on your Sellfy store? Or a new blog post? Write that in the Story so that people know what they’re clicking on.
Encourage your viewers. The “See More” button isn’t that noticeable, so add arrows, stickers, or text boxes to make sure people will be able to see the link.
To use Instagram Reels, follow IG’s complete guide here.
6. Get the most out of Instagram advertising
If you’ve been struggling with getting more traffic, it’s time for some Instagram advertising.
Creating an Instagram ad campaign means you’ll be posting sponsored content on the Instagram platform to reach a larger and more targeted audience.
You can decide:
How much you want to spend on your ad
Where you’d like the ad to be seen
How long you want it to run on the platform
You should choose a specific objective for your campaign:
Will it be brand awareness to make people notice your brand? Or reach for accessing the maximum number of people? Or will you send Instagrammers to a store to purchase your app? Choose an objective that will help you achieve your business goal.
As for Instagram ads, there are several.
Consider utilizing one of the following Instagram ads:
Photo ads. According to Statista, photo ads are considered the most effective advertising format on Instagram. It’s the easiest type of ad to use—just add a simple photo in landscape or square format.
Video ads. A video up to 120 seconds long in landscape or square format.
Stories ads. 500M+ accounts use Stories daily in either image or video format.
Carousel ads. A set of 2-10 photos or videos that the user can swipe through in a single ad.
Collection ads. Lets your customers browse and discover a collection of your products in image and video format.
Ads in Explore. 200M+ users turn to Instagram’s Explore page on a daily basis—use this to your advantage and extend your ads feed to Explore audiences.
Slideshow ads. This type of ad appears as if in the form of a video but is, in fact, a series of still images that play as a slideshow.
Two of the easiest ways to create Instagram ads are:
Tap “Promote” under the posts on your Instagram profile.
Use the ad manager on your Facebook Page.
Before you start creating ads, don’t forget to perform market research. Explore your competitors to see what kind of ads they’re running—this will help you choose the right format so you can stand out from the crowd.
To find out more about Instagram advertising, head over to our blog post on 33 real ways how you can monetize your Instagram account.
A relatively new feature, Instagram Shopping offers businesses an immersive storefront to tag products directly in the posts. This way you give your customers access to pricing and product details.
However, research has also revealed that when the feature was first launched in the UK, big-name retailers such as Asos and Zara were hesitant to use it.
Truth be told, we’re a bit surprised because here’s why Instagram Shopping is great:
Customers can explore your products with a single tap
Your posts can be shared on Explore and reach new people
You can tag up to 5 products per image or 20 products per carousel
Customers can tap “Shop now” to visit your website and complete their purchase
View the Insights tab to see how you’re performing
Here’s how to get started with Instagram Shopping:
Create an online store to sell physical goods (make sure your business is located in a supported market).
Convert to an Instagram Business Account and connect it to your Facebook Page (ensure that your business complies with Instagram’s commerce policies).
Connect your Instagram account to a Facebook catalog by using the Catalog Manager (you can also connect to an existing one) or Facebook Partner.
Go to your Instagram profile’s settings, tap Business, and then Instagram Shopping.
Follow the steps and submit your account for review (this can take a few days).
Once you’ve set it up, you can start using Instagram Shopping. It’s surprisingly simple—all you need to do is tap “Tag Products” when you create a post or Instagram Story.
To drive more engagement with Instagram Shopping, you can:
Create your first post and activate a Shop tab on your profile
Complement the visuals with different text colors in product stickers
Announce sales and product launches
Add more than one product in your posts, but don’t overuse the feature
Another new Instagram feature is Checkout. This in-app addition ensures that your customers won’t have to navigate to the browser to buy something.
It makes the Instagram Shopping experience better as customers will be able to:
Enter their payment details without leaving Instagram
Keep track of their purchase and receive order status notifications within the app
Choose product size or color by tapping the “Checkout on Instagram” button in a shopping post
Pay with Mastercard, American Express, Visa, PayPal or Discover
And, furthermore, their payment details will remain protected in one place.
If Instagram Shopping isn’t available in your country, you can still use Instagram selling tools to grow your business.
These are third-party tools that offer software to make your feed shoppable. These tools help you monetize your channel in creative ways.
All you have to do is pick an option:
Adding a storefront link in the bio to a shoppable page with the same design as your Instagram feed. Use apps such as Like2Buy by Curalate or Have2HaveIt.
Commenting. Turn your product images into shoppable Instagram posts with Soldsie. Users can purchase by commenting “sold” or adding information like product size or color. A similar app is Spreesy where customers need to leave their email in the comment section to receive a secure checkout link.
Hashtags. Use Inselly or Boost to add a dedicated hashtag in your description so users can find your shoppable content.
Affiliate links. embeds product credits with an affiliate link so that users who like your photo will receive an email with a list of shoppable items in the post. When somebody buys a featured product, you get a commission.
Other actionable ways to increase sales on Instagram:
Post your product multiple times. Advertise multiple times to ensure that new followers become familiar with your products.
Incorporate social proof. User-generated content (UGC) is a very powerful tool—92% of people would rather trust a recommendation from another person than a brand. Customers showcasing your products build trust and authenticity and provides your followers with a community to be a part of.
Create a branded hashtag. One of the best examples is #muhoov. This Estonian clothing business grew rapidly when they began using their own hashtag to spread brand awareness.
Use relevant hashtags that are relevant to your product to make it easier for customers to find your business. To find tags popular in your niche, use generators like HashtagsForLife, TagBlender, or AllHashtag.
Use upselling. If you have a Sellfy store you can use the built-in upselling tool to offer exclusive deals or add a related products section. To find out more, head over to our article about upselling with Sellfy.
9. Reach out to influencers
Meredith Grace Marketing uses the Sellfy platform to sell lightroom mobile presets for Instagram influencers.
Instagram collaborations play an essential role in social media strategies. Consumers don’t trust traditional advertising anymore, they trust real people.
This is where influencer marketing becomes relevant. It’s the fastest-growing online customer-acquisition method.
What is influencer marketing?
To put it simply, it is when a brand, business, or entrepreneur teams up with an influencer to represent their product. Who can be an influencer? Basically, anyone with a large social media presence.
Here’s why you should use influencer marketing:
It targets your audience. Your content is placed right in front of social media users who are already interested in your niche.
It builds consumer trust. Brand credibility and industry reputation are extremely important in reaching sales goals.
It’s cheaper than traditional media.
It bypasses adblock. Social media posts don’t get blocked, so even those 615 million devices that use adblock will see your message.
Here’s how to reach out to influencers:
Identify an Instagram influencer who resonates with your target audience. Find someone in a similar niche to yours who’d have faith in your product.
Develop a schedule. How many posts do you expect the influencer to put out there? Will it be a series of posts? Create an influencer marketing calendar so that it’ll be easy to follow.
Establish a deal. Top influencers like Kim Kardashian earn up to 250K for a single post. But it doesn’t have to be financial compensation. Talk about deal expectations with the influencer to make sure you’re both on the same page.
Keep in mind that working with micro-influencers can be almost seven times more effective than working with influencers who have larger followings.
The power of many
The revenue you can earn via Instagram is enormous. If you aren’t already using it, you’re missing out. But don’t assume that leaving it all on Instagram’s shoulders will do the trick.
The best way to sell on Instagram is to cross-promote on other social media platforms whenever possible. Spread awareness on your Facebook Page and Twitter profile, including email lists. Let your followers know what’s going on.
This won’t just increase sales but will also build you up as a trustworthy and powerful brand.
Susanna is Sellfy’s Content Guru and Editor in Chief with a genuine passion for copywriting, storytelling, and eCommerce. With years of content marketing experience behind her, she helps to create the best possible landing pages, blog posts, emails, and other types of copy. She also keeps close tabs on social media trends and enjoys digging deep into marketing psychology.
The Secret to Selling on Instagram Without Spending a Dime

The Secret to Selling on Instagram Without Spending a Dime

Instagram has become a powerhouse for businesses around the globe.
Scrolling through your Instagram feed allows you to get an up-close and personal view of products, places, and experiences that your friends recommend and share.
Brands are taking advantage of the word-of-mouth marketing features offered by Instagram, and they have quickly recognized the platform as one of the best places to make money.
However, Instagram ads cost money. But it’s possible to sell on Instagram without ever having to spend any of your hard-earned cash.
Creating an Instagram storefront that takes your sales up and away is easier than you probably think.
You’ve already got followers, prospective customers, and loyal ones waiting to buy. You just have to engage with them.
Here’s how you can sell on Instagram without ever having to spend a single dime.
No links make it harder to sell on Instagram
If you’re new to marketing on Instagram, you may not know that links don’t exactly work on photo posts like they do on other platforms.
That’s why it’s harder to sell on Instagram in comparison to almost every other popular social networking site.
On Twitter, Facebook, and Pinterest, you can post links that accompany your images to direct users to landing pages or product pages where they can make purchases.
On Instagram, you can post a pretty product image and a description, but clickable links that take users to your site can’t be added.
Try and add one in and the link won’t turn into a clickable hyperlink, which might distract from the description or photo altogether. Talk about a huge mistake.
That means that if users want to buy the items in your posts, they have to visit your site and find each product on their own.
Most sites feature a long list of products, and most users don’t have the time or patience to sift through them all to find what they saw on your page.
This is what makes it so tricky to sell on Instagram.
In fact, Instagram only gives you one clickable link that you can place on the entire platform: the link in your bio. We’ll talk more about that later.
Despite Instagram being a difficult place to make sales, it’s always been a great place to promote products.
An engaged follower on Instagram is actually worth more than an engaged Facebook follower by about $10.
Luckily, there are ways around the link problem that let you unlock the value of engaged Instagram followers, like shoppable posts.
Sell directly through posts with a shoppable Instagram
According to Yotpo Instagram data, 72% of customers believe that seeing Instagram images of a product increases their chances of buying it.
The same research revealed that as many as 38% of customers said that they frequently buy products that they see on Instagram.
That means that it’s up to you to let customers shop your Instagram page with ease.
One way to accomplish this is with shoppable posts.
These posts allow users to click on products that you “tagged” in an image to be taken to the product page where they can make a purchase.
That way, followers won’t have to go out of their way to find the products you’re sharing. It’s as easy as discover, shop, and buy.
All of this can be done by users without them ever having to leave the Instagram app, too. Talk about convenient.
How can you enable the ability to tag your products on Instagram?
If you’re in the U. S., you’re in luck. The feature is currently rolling out to businesses that are eligible and approved in the U. S., so you’ll have to wait if you’re based out of another country.
Once you’ve connected your Instagram business profile with a shop on Facebook or a catalog in Business Manager, you’ll be able to turn on Instagram product tagging.
Before you start the process, make sure that you’ve got the latest update on the Instagram app. You also need to be the admin of a Page or a Business Manager account.
Then, go to your profile and tap the “Get Started” alert.
If you don’t have an alert, tap the gear icon.
Next, tap “Products” and “Continue. ” Then, select a product catalog that you want to connect to your business profile.
Finally, tap “Done. ”
Now, your Business Profile will allow you to tag products in Instagram posts.
If you don’t see these options, your account may still be under review or may not have been approved.
Another free way to make sales on Instagram is to harness the power of an old-fashioned call-to-action (CTA).
Add a CTA in your Instagram bio that links to an Instagram landing page
One of the easiest ways to drive sales on Instagram is to make your links stand out.
Nearly everyone who finds your business on Instagram will head to your bio, which is the perfect place (and the only place) to link them over to your store.
To make this link stand out, add a simple, short, and sweet CTA, like Forever21.
Write something as simple as “Click the link to view our latest products” or “Shop our products here. ”
This kind of CTA encourages profile viewers to take a look at your products, which will boost sales and traffic.
Mobile is beating out desktop and tablet traffic at a pretty steady rate. And that trend probably isn’t going to change anytime soon.
In fact, mobile will probably dominate desktop usage by a landslide in coming years.
This means that mobile-first sites like Instagram are the best place to post your products. Most users access the platform through the mobile app.
You can see huge results if you combine your ads with Instagram landing pages. What is an Instagram landing page, you might ask?
An Instagram landing page is a landing page that uses elements like video, testimonial, or other persuasive content to convince visitors to convert.
It’s important to make sure that this is a mobile-friendly page.
You can even add CTA buttons to specific sponsored posts that include phrases like “Sign Up, ” “Learn More, ” “Download, ” and more.
For example, after clicking on the “Sign Up” button on this post, Acquisio users are taken to an Instagram landing page designed to greet everyone who clicked the button.
Here’s what the landing page for this post looks like:
The landing page matches the tone and goal of the ad, explains why the webinar is important and includes a simple form that reduces friction.
Create your own Instagram landing pages that can accompany certain specific posts. It doesn’t have to be for a sponsored post with a fancy CTA button, either.
Simply add a CTA to your bio or a specific photo that links to an Instagram landing page.
Another free way to sell on Instagram without spending a cent is to post behind-the-scenes content.
Post behind-the-scenes content with Instagram Stories
When Instagram released their “Stories” feature, it immediately became a direct Snapchat competitor.
Now, it’s daily use is even higher than Snapchat. Over 200 million people use Instagram stories every day, and more than one-third of the most viewed stories are from businesses.
Talk about huge!
Stories posts go away in 24 hours, and there aren’t any public comments or likes. They won’t appear in your profile feed.
Text and drawing tools, stickers, and more make stories the place to bring your brand’s creativity to life.
Unlike the regular photo feed, users will see Instagram stories at the top of their regular feed every day.
When you post stories, your chances of your customers seeing them are much higher than if you post a regular image or video. There’s no true algorithm involved, unlike the photo feed.
Users will see your brand’s profile photo at the top of their screen, where they can click on it to access and click through the photos or videos in your stories.
Instagram stories are your chance to get creative and worry less about quality. You can easily showcase your brand’s behind-the-scenes culture in stories to boost your trust with followers.
If you want to showcase product development or a special event, Instagram Stories is the best place to do it.
Followers will appreciate the insider scoop and get excited about upcoming releases.
Just look at this Stories post from Ben and Jerry’s. Doesn’t it make you want to run out and buy a “Chill-aco” before they’re all gone?
Stories posts aren’t the only place you should be giving followers a preview of your upcoming products, though.
Preview upcoming products in your posts to pique interest
If you want to boost the hype around one of your new products that has just launched or is about to launch, post a quick product image.
You’re probably already taking product shots to add the item to your shop. Why not take a few shots for Instagram while you’re at it?
Post a caption that says something intriguing, like “Exclusive product alert! ” or “Coming soon! ”
This works especially well for seasonal items. Here’s how Bath and Body Works showcased their exclusive easter products.
Teenage Engineering and IKEA recently collaborated on some compact, bold-colored speakers.
On Instagram, IKEA posted a sneak peek of the upcoming product line that the two brands collaborated on to update followers on the product development process.
Aside from being an eye-catching image, the description plays a huge role in making this photo a success.
The description, which starts off with “From sketch to final prototype…” shows just how much hard work that the two brands put into the product.
You could also be missing a huge Instagram marketing resource that doesn’t cost a thing: your current customers.
Let your users sell your products or services for you
At least 77% of people prefer customer photos to professional ones when making a purchase decision.
What does this mean for you?
You’ve probably got tons of customer photos on Instagram just waiting to be found. You have the right to repost and share these images, as long as you give credit where credit is due.
Customer photos accomplish social proof by showcasing that someone believes in your product and has found success purchasing it.
Curve Fragrances does a great job at sharing and highlighting customer photos, like this one:
While it’s a high-quality image, it’s a normal person’s “selfie. ” That adds a unique personal touch.
Professional, branded photos, on the other hand, often feel like ads. Customers are less likely to swipe past a relatable, personal selfie image than a branded shot.
Customer photos are more eye-catching because they’re more authentic. They look and feel more like what your friend would post to Instagram rather than a brand trying to sell a product.
Prospective buyers can identify with the person who is in this image and imagine themselves holding the fragrance in their own hands.
User-generated content also gives shoppers a more realistic sense of the shape, size, features, and colors of the product, because they’ll know it probably hasn’t been photoshopped.
That’s probably one reason why 93% of consumers find user-generated content to be helpful when they’re trying to make a purchasing choice.
Tons of users are probably already posting user-generated photos of your brand on Instagram. If you have a branded hashtag, search for that first.
If you don’t, create one that users can add to images when they share product photos to their own pages.
Featuring customer photos also shows that you’re loyal to customers. You’ve noticed their passion for what you’re selling, and you want to use your Instagram page to shout them out.
Carbon 6 Rings uses the hashtag “#CustomerPhoto” and tags the original poster in the user-generated images on their page.
Always tag the original poster of the image when you share it. You have to be transparent when posting images that your brand didn’t capture.
Did you know that you can even sell in the comments section of Instagram?
Sell in the comments
What if buying on Instagram was as easy as posting in the comments section? Well, it actually is.
Spreesy primarily uses the comments section of Instagram to sell items.
A seller uses the Spreesy app to create a shoppable Instagram post which can contain tons of unique information, like trackable quantities or shopping cost.
The app is available for both iOS and Android devices.
All that a user has to do is comment their email address on one of your posts created with Spreesy.
Then, Spreesy sends the buyer a secure checkout link to the branded check out page created by the seller.
Buyers can purchase items with a credit card or PayPal.
The only con to using Spreesy is that some buyers may be wary about putting their email addresses on public posts, which may lead to spam emails.
However, sellers can direct customers to delete comments once they have received the checkout link.
Spreesy also chooses featured users to showcase on their own Instagram page often, so if you create a Spreesy shop, the brand just might feature you.
As users create shoppable posts, they will create a shoppable store on the app.
Every store features a customized link that users can post in their Instagram bio. Having a mobile-friendly store that you can direct followers to is as simple as creating a Spreesy account.
All products are posted with an image, product name, and price. Once a user clicks on an item, that can select custom options like size or color.
Instagram users can also subscribe to Spreesy merchants by commenting #subscribe on photos.
Once they post this comment, their email address will be sent a checkout link for any and all future products posted by the merchants they are subscribed to.
The best part? Spreesy is free for both buyers and sellers to use.
The only fees associated with the platform are merchant fees from PayPal or credit card companies.
Comments aren’t the only way to sell on Instagram, though. You can even sell through hashtags.
Sell through hashtags
If you’re familiar with Instagram (or any social media site), then you already know the importance of hashtags.
More specifically, you probably know how important that branded hashtags are. Branded hashtags represent the majority of all branded posts.
The most used hashtags on Instagram come from powerful brands who have coined their own branded hashtags, like BMW or Mercedes Benz.
Inselly is an easy to use platform that encourages selling on Instagram through hashtags.
It uses a storefront link selling method, like Spreesy, but users can add the unique #Inselly tag to posts to notify users who search the tag that their image is buyable.
Once you add the #Inselly tag to your product description along with other relevant tags, users will be able to find your buyable content.
Karma Charms Jewelry uses the #Inselly tag often.
Buyers on Inselly can content sellers through messaging available on the Inselly website or app.
It’s completely free to use, just like Spreesy.
There are no fees or commission costs. Buyers, however, can purchase “coins” to promote their content on the platform.
Finally, you can utilize the power of Instagram live to send out notifications to followers about real-time content.
Use Instagram live to notify users about real-time content
Instagram came out with a new way to share real-time content shortly after the release of Instagram Stories: Instagram Live.
You can create a live stream on Instagram just like you can using Facebook Live videos.
The real-time content makes it easy to sell on Instagram because you can announce when products are officially live to everyone who follows you.
Better yet, live video may be more effective than a regular Instagram post. Why?
Because the platform sends out notifications to followers once you start a live video, which lets them know you’re posting.
It also creates a sense of urgency, since live videos usually disappear once you stop recording.
Product announcements aren’t the only way you can take advantage of Instagram live video, though.
You can view comments from users and the total number of viewers in your post, so live video is a great way to interact with your loyal followers instantly.
Or, you can hold question and answer (Q & A) sessions to showcase how personable your brand truly is.
You could even take it a step further and hold a live video interviewing an industry influencer where your followers can ask their own questions.
It doesn’t cost a thing to use the feature.
Selling on Instagram Frequently Asked Questions
Are there ways to make money on Instagram without spending money?
Yes. You can earn money on Instagram through affiliate marketing, influencer marketing, paid sponsorships, and selling goods via an Instagram shop.
How much money do influencers make on Instagram?
Influencers with under 10, 000 followers can still make up to $88 per post. Influencers with more followers have been known to make more than $5000 per month.
Are Instagram shops free to run?
It is free to create an Instagram shop.
How many followers do you need to get paid as an influencer?
The number of followers you need to be paid as an influencer or affiliate depends on your niche.
Secrets to Selling on Instagram Without Spending Money Conclusion
Instagram is one of the best places to sell online.
But Instagram ads cost money. Luckily, there are ways to sell on the platform without spending any money.
And they’re much easier than you might think.
No links make it much harder to sell on Instagram. If you try to add a link to a photo, it won’t work. You only get one shot to share a clickable link on Instagram: your bio.
You can sell directly through your posts with a shoppable Instagram page. If you live in the U. S., it’s easy to enable product tagging.
Add a CTA to your bio (next to your link) and link out to an Instagram landing page that’s optimized for mobile users.
Post behind-the-scenes content via Instagram Stories. They’ll show up at the top of all photos in your followers’ feed.
Upload preview shots of any upcoming products to your page to pique interest.
You can also let your users sell your products or services for you by re-posting user-generated content. Just search your branded hashtag to find it.
Sell in the comments with a free tool like Spreesy or sell through hashtags with a tool like Inselly.
Don’t forget about Instagram live. When you start a live video, your followers will receive a real-time notification that they can’t ignore.
How do you save money by selling on Instagram?
See How My Agency Can Drive Massive Amounts of Traffic to Your Website
SEO – unlock massive amounts of SEO traffic. See real results.
Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
Paid Media – effective paid strategies with clear ROI.
Book a Call
How Much Should I Sell My Instagram Account For? - Followchain

How Much Should I Sell My Instagram Account For? – Followchain

Looking to sell your Instagram account but don’t know how much you should sell it for?
This guide will be a complete overview of how much should you sell your Instagram account for.
At the end of the guide, you should be able to price your Instagram account at the most reasonable rate.
Let’s get right into it.
Important metricsHow Much Should I Sell My Instagram Account For? Price breakdownAverage pricing of Instagram accounts (based on followers and engagement rate)Summary of Instagram account prices from followersConclusion
Important metrics
Before selling your Instagram account, here are some important metrics people look out for.
Every Instagram account has different values due to these metrics.
1. Number of followers
One of the first things you’re going to look at is your number of followers.
Usually you’d only want to consider selling your Instagram account if you have 1, 000 followers and above.
Instagram accounts below 1, 000 followers usually have little to no value unless your engagement rates are exceptional (above 30%).
2. Niche
Secondly, the niche of your Instagram account will affect its price.
If your Instagram is a meme account, you’re going to have to price it lower.
Instagram pages that are in the business, entrepreneur or money niche will be priced a lot higher.
This is because they are much easier to monetize.
3. Username
The username of your account needs to be taken account only if it is a OG or semi-OG one.
An OG username is one that has real words from the English language without any numbers or special characters (e. g. hello, lol, fish).
These usernames can be worth thousands of dollars.
Unless your username is an OG one, it’s not going to add any value to the price of your Instagram account.
4. Demographic
The demographic you’re going to want to look at is the age and location.
The age depends on the buyer, but generally young adults (18-30) tend to be the most valuable.
Let’s move on to the location.
If your followers are mostly from tier 1 countries (e. USA, Canada, Australia), your account is going to be more valuable.
However, if your followers are mostly from tier 3 countries (e. India, Cambodia, Nigeria), then your account is going to be less valuable.
5. Engagement
The engagement of your account is going to be one of the most important metrics to look out for.
If you have thousands of followers but only a few likes, your account is not going to be worth a lot.
On the other hand, if your engagement rate is high (10%-30%), your account is going to skyrocket in value.
Engagement consists of 4 metrics.
The number of likes, comments, video views and story views.
Likes
As for likes, you should be looking at around 10% engagement rate.
Usually for a smaller account (below 10, 000 followers), you’ll want to be looking at about 1, 000 likes.
For a bigger account (over 10, 000 followers), the engagement rate is going to be much lesser than a smaller one (6-8% engagement rate).
This is normal.
Comments
For comments, if your posts are getting a ton of comments, then it shows that your followers are engaged.
So you’ll be able to sell your account for a higher price.
Story and video views
Story views are also an important factor to estimate the value of your account.
Great story views are around 10% to 20% of your total followers.
This means that if you have 10, 000 followers, 1, 000+/- of them should be watching your stories.
Growth rate
Lastly, it’s the growth rate or the current growth of your account.
Your account’s followers and engagement can be huge.
However, if your account isn’t growing much over the past few weeks/months, its value will be diminished.
But if your account is growing hundreds of followers per day (along with engagement), the value of it is going to shoot up.
How Much Should I Sell My Instagram Account For?
Now it’s time for the million-dollar question, “How much should I sell my Instagram account for? ”.
The short answer is — it depends. Based on the different metrics I’ve mentioned above (followers, niche, username, demographic, and engagement), every account is going to have a different price.
To make your life easier, I’ve compiled a table of real-life Instagram accounts for sale.
You can use these metrics and prices to benchmark against your own account.
That way you’ll have a rough idea on how much you should sell your Instagram account for.
llowersLikes per postNichePriceDescription1. 6, 484223Luxury & Motivation$150Main audience: USA. 2. 9, 8121, 357Pets & Animals$278100 to 400 organic followers per day. Followers from US, is 67% women. 3. 12, 8781, 714Travel & Nature$300US account based around travel with a mixed following. 4. 28, 4204, 596Cars & Bikes$400Growing 200 followers a day but in its prime (daily posting) it grew 500 followers a day. $20 per week by running ads/affiliate marketing etc. 5. 38, 1192, 779Humor & Memes$500Very decent meme page. 6. 54, 5161, 150Fashion & Style$670High-quality fan page account with real followers. 7. 80, 4474, 897Fitness & Sports$799 Account created over 2 years ago. 8. 173, 2321, 336Fashion & Style$999The account is a year old. Very active account gaining around 1k followers every day. Averaging 2k+ likes on the recent 30 posts.
Move on to the next section for a concise price breakdown on these accounts.
Price breakdown
Now, let’s breakdown the prices of the various Instagram accounts from the table above.
Account no. 1
The first user on the table has around 6, 500 followers and 223 likes per post.
The main audience is USA which is a first tier country.
With these metrics in mind, this account is probably worth no more than $100 because the engagement rate is quite low.
Account no. 2
Number 2 on the table is in the pets and animals niche.
It averages 9, 800 followers and 1, 357 likes per post.
This is a very high engagement rate so this account is worth a lot more.
It’s easily worth around $250+.
The seller set the price at $280 which is very reasonable.
Account no. 3
Number 3 has around 12, 900 followers and 1, 714 likes per post.
This is account has decent engagement rate as well.
Valuing this account at around $300 is perfect.
Account no. 4
The next account on the table averages 28, 400 followers and 4, 600 likes per post.
Seller states that it is growing by 200 followers per day; 500 if you’re posting daily.
Growth and engagement rates are very high.
This account is easily worth around $400.
Account no. 5
Number 5 has around 38, 000 followers and 2, 800 likes per post.
This account has a higher number of followers than the previous one but lower engagement.
The account is a meme page which is harder to monetize.
Seller valued it at $500, but it should be valued at $400+.
Account no. 6
54, 516 followers and 1, 150 average likes per post.
This account has a lower engagement rate than the previous two accounts but a lot more followers.
Seller valued it at $670 but it should be lower.
Account no. 7
This account has around 80, 400 followers and 4, 900 likes per post.
About 6% engagement rate which is pretty high considering the account has a huge number of followers.
This account is priced at $799.
Account no. 8
The last account on the table has around 173, 232 followers and averages 1, 336 likes per post.
Very high number of followers but a very low engagement rate.
This account has a massive growth rate at 1, 000 followers daily which is the biggest metric.
Seller valued this account at $999.
Average pricing of Instagram accounts (based on followers and engagement rate)
This table is a quick reference of the various pricing of Instagram accounts based on their followers and engagement rate.
Use this table to quickly estimate the price of your Instagram account.
FollowersEngagement ratePrice5, 000 to 10, 00010% to 30%$100 to $15010, 000 to 15, 00010% to 20%$200 to $30015, 000 to 30, 0008% to 15%$300 to $400+30, 000 to 60, 0006% to 10%$400 to $600+60, 000 to 80, 0003% to 8%$600 to $1000++100, 000 and above3% to 6%$1000 to $5000+++
Note: These are just rough estimates of how much you should sell your Instagram account.
Summary of Instagram account prices from followers
Here’s a quick summary of average Instagram account prices from the number of followers.
If you have 5, 000 to 10, 000 followers, you should be looking at selling your Instagram account at $100 to $150.
Next, if you have 10, 000 to 15, 000 followers, it should be worth around $200 to $300.
15, 000 to 30, 0000 followers at $300 to $400+.
30, 000 to 60, 000 followers at $400 to $600+.
60, 000 to 80, 000 followers is valued at around $600 to $1000++.
Lastly, 100, 000 followers and above at $1000 to $5000+++ respectively.
Conclusion
In this article, I’ve mentioned the metrics you should look out for when pricing your Instagram account, 8 different Instagram account prices, and average Instagram account prices.
Hopefully you’ll have a better understanding on how much you should sell your Instagram account.
However, you should always benchmark your account to other accounts in the market to get a rough idea of its value.
This is because every account varies.

Frequently Asked Questions about instagram seller account

How do I become a seller on Instagram?

How to sell on Instagram in 2021 (9 easy steps + tips)Pick a product or niche that sells. … Set up an Instagram Business Account. … Create engaging Instagram content. … Utilize the URL in the Instagram profile bio. … Get the most out of Instagram Stories & Reels. … Get the most out of Instagram advertising. … Use Instagram Shopping.More items…•Sep 5, 2018

Can I sell in Instagram?

You can sell directly through your posts with a shoppable Instagram page. If you live in the U.S., it’s easy to enable product tagging. … You can also let your users sell your products or services for you by re-posting user-generated content. Just search your branded hashtag to find it.Mar 14, 2018

How much do Instagram accounts sell for?

Average pricing of Instagram accounts (based on followers and engagement rate)FollowersEngagement ratePrice5,000 to 10,00010% to 30%$100 to $15010,000 to 15,00010% to 20%$200 to $30015,000 to 30,0008% to 15%$300 to $400+30,000 to 60,0006% to 10%$400 to $600+2 more rows•May 6, 2021

Share this post

Leave a Reply

Your email address will not be published. Required fields are marked *