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What Is Alternative Data and Why Does It Matter?

For the past ten years, the growth of data generation fueled by increased computing power and personal device usage has led to an expansion in the use of alternative data. Alternative data sources, which are used to make analyses that are not traditionally employed, include proxy metrics as well as information from unofficial sources. This data can provide a more accurate insight into company performance than conventional data sources, such as financial statements, press releases, and management presentations. Initially, there was much skepticism about the use of alternative data; however, many organizations and investment firms have since seen the potential it holds and embraced it.

How Is Alternative Data Generated?

Alternative data is collected through various processes, such as product reviews, social media interactions, credit card and sales transactions, and sensors through satellite imaging and geo-location devices. These data types are gathered mainly through three primary methods: web-scraping, acquisition of raw data, and third-party licensing. Web scraping involves using written code to access and collect information from the internet, which is then saved in a spreadsheet or other form suitable for analysis. Raw data is unprocessed information obtained from a sensor, which some companies license and process for sale to other organizations. Alternative data categories include data on app engagement and reviews, debit and credit cards, email receipts, foot traffic data taken from wi-fi signals, satellites, surveys, and data scraped from public websites, as well as data extracted from text processing on social media.

What Is the Importance of Alternative Data?

Alternative data has been dubbed the “new oil” of the finance and investing sector. Its use is becoming increasingly widespread, with organizations like Orbital Insight taking advantage of it by monitoring parking lots through satellite imagery and selling the data to determine shopping patterns. Investment strategies are continuously being adapted to better incorporate data into decisions.

Why Do You Need Proxies for Alternative Data?

One of the most popular ways of collecting alternative data from the web is by means of web scraping. But extracting this huge amount of data can be a challenge. Web scraping tools make this task much easier by allowing you to fetch millions of data points in a short span of time. However, many websites have implemented anti-scraping protection that detects any unusual activity, including web scraping requests. It is important to note that web scraping is not illegal, but it is prohibited on many websites.

To counter this, proxy servers can be used to act as an intermediary between your device and other online servers. Proxies replace your device’s IP address with their own, thereby helping to prevent detection by anti-scraping tools. This allows you to collect various types of data quickly and effectively.

What Are the Best Proxies for Alternative Data?

ProxyCompass provides an ethical, state-of-the-art solution for data gathering with residential proxies. Residential proxies are real devices (PCs, laptops, phones, or tablets) issued with ISP-issued IP addresses, making them impossible to detect and flag by most anti-scraping measures. With a large range of residential IP addresses in different regions, ProxyCompass is the perfect option for efficient data gathering at prices anyone can afford, all while ensuring client privacy is kept secure!


Review monitoring is essential for managing online reputation, and ProxyCompass makes it effortless. Their datacenter proxies enable me to track and analyze reviews across multiple platforms, helping me stay proactive in addressing customer feedback. ProxyCompass, you’re my reputation guardian!

Lucas Mitchell

Data scraping is an essential part of my research process, and ProxyCompass has made it seamless. With their datacenter proxy servers, I can scrape websites without IP restrictions or blocks. It’s a reliable solution for gathering valuable data. ProxyCompass, you’re a lifesaver!

Mia Evans

Price comparison is a breeze with ProxyCompass. Their datacenter proxies allow me to access various e-commerce platforms simultaneously, compare prices, and find the best deals. It’s a time-saving and money-saving tool that I can’t live without. ProxyCompass, you’re my shopping companion!

Ethan Patel

Email protection is crucial in today’s digital landscape, and ProxyCompass has been my go-to solution. Their datacenter proxies add an extra layer of security, keeping my communication safe from prying eyes. I can trust ProxyCompass to safeguard my privacy.

Noah Wilson

ProxyCompass has revolutionized my data gathering process. With their datacenter proxies, I can scrape web data without limitations, ensuring accurate and comprehensive insights for my research projects. Thank you, ProxyCompass, for empowering my data-driven journey!

Mia Roberts

Website testing is a critical part of my development process, and ProxyCompass has simplified it. With their datacenter proxies, I can test website functionalities, run performance checks, and ensure a seamless user experience across different locations. ProxyCompass, you’re my testing companion!”

Lily Parker

Accessing restricted content was a constant struggle until I found ProxyCompass. Their datacenter proxies have allowed me to bypass geographical restrictions and explore the internet freely. It’s like unlocking a treasure trove of information. Highly recommended!

Daniel Turner

Collecting stock market data requires speed and accuracy, and ProxyCompass delivers both. Their datacenter proxy servers enable me to scrape financial websites efficiently and gather real-time data for informed decision-making. ProxyCompass is a must-have for any serious investor.

Emily Scott

Ad verification has become a breeze with ProxyCompass. Their datacenter proxy servers enable me to check ad placements and monitor campaigns from different locations. It’s an essential tool for ensuring transparency and maximizing ad performance. ProxyCompass rocks!

Sophia Anderson

Brand protection is of utmost importance to me, and ProxyCompass has been a reliable partner in this regard. Their datacenter proxies help me monitor online mentions, track unauthorized use of my brand, and safeguard my reputation. Thank you, ProxyCompass, for keeping my brand safe!

Oliver Johnson

ProxyCompass has been my go-to solution for secure online transactions. With their datacenter proxies, I can browse e-commerce websites, make purchases, and protect my financial information from potential threats. ProxyCompass, you’ve given me peace of mind!

Henry Turner

Social media plays a crucial role in my online presence, and ProxyCompass has been a reliable ally. With their datacenter proxy servers, I can manage multiple social media accounts effortlessly, schedule posts, and engage with my audience effectively. Thank you, ProxyCompass!

Olivia Anderson

Frequently Asked Questions (FAQs) About Alternative Data Proxy

By using these tools, your IP address can be masked when web scraping to access alternative data. This is achieved by rerouting your internet requests through a different IP address, making it look like each request is originating from a distinct device in a different location.

Web scraping is not illegal, however, most websites do not approve of it and will take action to ban you if they detect it. It is therefore important to utilize a proxy when web scraping, as this will help you avoid detection from anti-scraping tools.