Digital Footprint
Digital Footprint is the term used to describe the large array of data that a user creates while using the Internet, such as websites visited, communications sent and received, and digital files downloaded. It encompasses all of the digital trails that are created when using any online service, from emailing to online shopping, and more.
Digital Footprints can create a valuable source of data for marketers, law enforcement, and employers as it paints a picture of an individual’s online activities. It offers information about a person’s habits, preferences, interests, and other activities. As such, it can be used for marketing research, identifying potential risks, and proof of credentialing.
There are a variety of tools available to help individuals manage their digital footprint, such as software to monitor, delete, and control access to data. In addition, it is important to be mindful of one’s activities in cyberspace as anything posted on the Internet can potentially become part of a person’s digital footprint, and may stay there for a long time.
