Dwell time is the amount of time a user spends on a website or webpage before clicking through to the next page. It is used as a measure of user engagement, and is used by webmasters to understand how long their visitors are engaging in the content.
Dwell time is derived from the user’s click rate on a webpage. This is usually measured by the amount of time it takes for a user to click a link to access the next webpage. It is calculated by subtracting the time a page is opened from the time a user clicks on the link to progress to the next page. The longer the time taken by a user to click a link after accessing the page, the longer the dwell time of the page. Generally, a longer dwell time indicates that the user was engaged in the content of the page.
Dwell time is important for webmasters and content creators as it provides insights into how engaging their content is, and can be used to adjust content, design, and advertisements to maximise user engagement. As user engagement has an effect on search engine rankings, optimising dwell time can be very beneficial.
Overall, dwell time is used to measure user engagement and provides insights into user behaviour and their interactions with a website or webpage. It is used by webmasters to improve marketing campaigns, as well as to improve the user experience.
