Embedded analytics is the use of analytical tools, such as data mining, visualization, and statistical analysis, on data sets that are stored in, integrated with, or directly accessed from within a software application. It provides businesses with direct, real-time insights on any device or platform, and allows customers to interact with data-driven content without leaving the application. Embedded analytics platforms are designed to give users the ability to analyze data and create custom reports and visualizations without any prior technical knowledge.
Embedded analytics was initially developed as a way to analyze and visualize data from enterprise resource planning (ERP) systems. As such, this technology allows users to quickly view raw data from an ERP system, enabling business decisions to be made more efficiently. However, as technology progressed, embedded analytics solutions began to be adopted to suit the needs of other organizations, as well. This includes the use of analytics for customer relationship management (CRM), human resources, and marketing purposes, among others.
With the advancements in technology, embedded analytics are becoming increasingly interactive. As such, end users can now drill down into data points to see greater detail, as well as compare different data elements across multiple dimensions. This interactive capability offers a more comprehensive view of the data and gives organizations more control over the visualizations they create.
Embedded analytics solutions are an essential tool for any business looking to gain insights from data and make better business decisions. These tools provide users with a competitive advantage by taking insights from data immediately and providing a deeper understanding of patterns and trends. This helps organizations identify opportunities to increase efficiency and profitability.
The proliferation of embedded analytics solutions has made it easier for organizations to leverage all of the data stored in their various systems and get more value out of it. As such, embedded analytics platforms are becoming increasingly popular as a key tool in the modern digital workplace.
