Link Prediction is an Artificial Intelligence (AI) discipline that studies the ability of algorithms to interpret the connections between objects in relational databases. This technology can be used to predict linkages or relationships between items in a network, such as the connections between people in a social network. Link prediction algorithms are already finding many applications in the areas of drug discovery, collaborative filtering in e-commerce, and in recommendation systems.
Link prediction algorithms are used to map and understand the connections or relationships between items in networks, like individuals in a social network or products in a product network. These networks can consist of one or more types of connections, ranging from weak influences to strong relationships. For example, a social network may consist of “friends” relationships, “family” relationships, and various other types of connections.
Link prediction algorithms are derived from methods used in other areas of Artificial Intelligence (AI). These methods are used to build and represent the underlying connectivity within networks. By studying the features of networks, AI techniques can then predict the existence of new links that have yet to form. In doing so, link prediction algorithms can enable more accurate models of user behavior and more accurate predictions of user-item interactions.
These algorithms can be conceived as search tools for the implicit relationships in the networks, helping to uncover the unknown and untapped potential between entities. With the usage of Link Prediction, organizations have the opportunity to gain insights and to uncover significant patterns that are often hidden below the surface of large and complex datasets.
Link Prediction algorithms are becoming increasingly important tools in the field of AI, and in many industries where artificial intelligence can provide valuable insights. The use of Link Prediction techniques has the potential to provide better predictive models that enable better decision-making for organizations. In other words, Link Prediction can enable organizations to take a targeted approach and produce more optimized results.