Of course, everyone wants to dominate the SERPs. It’s a no-brainer!
Want to know one of my favorite ways to achieve better rankings? Yup, web scraping!
Web scraping is particularly useful for SEO; not only is it very cheap, but it allows you to access hyper-specific data that sometimes is not even visible through SEMRush’s or Ahrefs’ databases.
Keep in mind anyone can disallow these two bots (and any bot actually) via their robots.txt.
So maybe you want to save a few bucks on those pricey subscriptions, but it could also be that you found a website trying to hide a few things…
Most Common Web Scraping Use Cases for SEO
You already know how important it is to keep up with the competitors, so let’s jump right in!
When applied to SEO – something that not many people do – web scraping can give you the ability to identify the keywords that your competitors use and the content they produce.
You could learn what your target audience is looking for, allowing you to create content that will be both relevant and rank high. After all, content is king right? Sure, sure, they’ve been saying that since 2014, but today in a world filled with AI content, that’s starting to be true.
Also helpful for website audits to identify technical issues like broken links and duplicate content.
If we’re talking local SEO, we can scrape competitor’s GMB reviews and do sentiment analysis.
As for link building, it can help track everything your competitor is trying so hard to build.
Who doesn’t love a bit of lazy work here and there? Let them find the opportunities!
Don’t stop, no no no, many advantages are outlined in the upcoming section.
Benefits of Web Scraping for SEO
Web scraping offers several key benefits for SEO professionals:
Tailored Data Collection: Modify the data gathering process to align with specific SEO requirements. Access unique data sets that are beyond the reach of conventional tools.
Cost-effectiveness: Once the initial setup is done, web scraping can be a cheaper option in the long run if one needs to scrape data repeatedly than paying for subscriptions for SEO tools. If you’re up for saving money, it can be your go-to option.
Real-time data: Conduct on-demand data scraping to get the latest information, which is very important, especially when the search environment is constantly shifting.
Unlimited data collection: The bigger the data, the harder it is to clean..? That’s true but I personally dislike others imposing limits on me. Call me a rebel. I want to know it all.
Expanded Data Sources: Gain access to a wider range of relevant websites and platforms compared to what is typically offered by premium SEO tools.
Scalability: It can be used to deal with a large amount of data extraction and frequent updates, only constrained by your server capability.
Comparison of Web Scraping vs. Paid SEO Tools
| Web Scraping Advantages | SEO Tools Benefits |
| Very specific data extraction that can be adapted to specific requirements | Easy to use and comes with templates for frequently used SEO tasks |
| Much less expensive in the long run | Professional set of tools for keyword research, backlink analysis, and competitor research |
| Real-time data on demand from the source | Current, credible information |
| Unrestricted data collection for extensive analysis | Reduces time with pre-built features and connections |
| Automate data retrieval and integration | Continued customer care and information |
Popular SEO Scraping Tools
Here are some of the most popular tools, I won’t cover them all because there are so many. If you’d like to see a complete list leave a comment down below and we’ll create a post for that.
Python Libraries
- Scrapy: An open-source web crawling framework that provides a powerful and flexible way to extract structured data from websites. Highly scalable and can handle large sites.
- BeautifulSoup: Parses HTML and XML documents. It creates parse trees that can be used to extract data from web pages. Can be combined with libraries like Requests.
- Selenium: A tool for automating web browsers. It can be used to scrape dynamic websites that require JavaScript rendering. Useful for more complex scraping tasks.
SaaS Tools
- ScrapingBee: A web scraping API that handles proxies, CAPTCHAs, and headless browsers. It allows you to extract data from web pages with a simple API call.
- Scraper API: Service that simplifies the process of extracting data from websites at scale, handles proxy rotation, browsers, and CAPTCHAs via a simple interface.
- ScrapingBot: Aims to simplify and democratize web data extraction. It allows users to not get blocked by handling some of the most typical web scraping challenges.
Browser Extensions
- Web Scraper: Free Chrome and Firefox extension for web data extraction. Benefits include a visual element selector and export data to CSV or Excel formats.
- Instant Data Scraper:: Provides a simple point-and-click interface. Key advantages are the AI-powered data selection, support for dynamic content and infinite scrolling.
- Data Miner: Free and paid plans. Allows exporting to Excel. Benefits include the ability to scrape single or multi-page sites, automate pagination, and fill web forms.
How Web Scraping Helps Optimize Your Website’s SEO
Feeling the need to increase your website’s ranking on the search engine results page?
With web scraping, you can get the info necessary for your SEO delusions of grandeur.
Analyze Your Site Structure
Web scrapers can dig into the nuts and bolts of your website, examining crucial elements like:
- Page titles
- Meta descriptions
- Headings (Heading 1, Heading 2, etc.)
- Internal linking
- Image alt text
- Page load speed
Discover Your Keyword Rankings
When applied to SEO, web scraping reveals ranking terms and positions.
You can monitor your rankings moving over time and see where you should optimize.
Web scraping also uncovers details about your backlink profile, including:
- Number of backlinks
- Quality of linking sites
- The text used in the hyperlink or anchor text
Find Content Opportunities
When you compare your content with the most popular content that is related to your targeted keywords, you can easily find out what you are missing (and also what is irrelevant).
You can use these insights to:
- Produce new and useful content that responds to the searcher’s needs
- Use keywords in the existing pages in a way that will make them more effective
- Write effective meta descriptions and titles to improve the click-through rate
Spy on the Competition
Curious to know how your competitors are ranking higher? They are revealed by web scraping.
Scraping responsibly can take you to interesting places. You can analyze rival websites to learn:
- How they organize their site and information
- What keywords they are using
- What content types and topics they use
- Which link building strategies are effective in your industry
- How they maximize their title tags and meta descriptions
Recap: Make SEO Affordable Again with Web Scraping
Cheap, cheap, cheap. That’s what comes to my mind when I think about it.
Have you seen Ahrefs’ subscriptions prices? And now they’re pretty limited as well.
No more squeezing the cheapest tier for Excel files to check later.
So if you’re looking for cost effective SEO and the broad data-sets, this is for you
It can take a lot of work to set up and get used to it, so keep that in mind.
Not for the super busy Type A, go-getter individuals.
You’ll need time, and patience. And maybe nerdiness.
So, let’s wrap it up! With web scraping for SEO, you can obtain insights on what your competitors are cooking, identify long-tail keywords that may not be available on tools like SEMRush and examine websites without restrictions – think about huuuge spreadsheet files.
Start implementing it now and come back to let us know in the comments how it went.
