Robocall, or automated calls, is a term used to describe a type of telephone call in which an artificial, computer-generated voice speaks to the recipient. Robocalls are digital phone calls that are answered by an automated speaker system. Robocall technology is often used in telemarketing, political campaigns, surveys, or to deliver notifications for various services and programs.
Robocalls use a variety of technologies, including pre-recorded audio files, text-to-speech software, or database searches. To deliver automated calls, companies typically use software and purchase lists of telephone numbers to target potential customers. Along with recorded audio files, robocalls may stream audio or video files to recipients. Some robocalls also feature interactive voice response (IVR) systems. An IVR allows the user to interact with the call’s automated prompts by pressing keys on their keypad.
Robocall technology has been used for decades. However, its use has increased since the mid-2010s due to the rise of automated dialing technology, which is used to auto-dial large lists of numbers in a short period of time. Due to its efficiency, this technology has become a popular way for companies to conduct large-scale telemarketing campaigns and political outreach.
Robocalls have become an annoyance for many due to the high number of unwanted calls they frequently generate. Governments have taken action to limit robocalls, and many countries have regulations in place to limit or ban the practice. In the United States, the Federal Communications Commission has imposed stricter regulations on robocall technology, including the required implementation of consumer opt-out systems.
Despite the annoyance associated with robocalls, the technology can be a useful tool for companies and organizations making outreach efforts. Automated messaging and surveys provide information and access to services that would otherwise be unavailable. As a result, robocalls have become a notable aspect of modern telecommunication.
